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2025 CUSO of the Year Award Winners

Tru Treasury CUSO of the Year accepting award

The National Association of Credit Union Service Organizations (NACUSO) proudly announced the winners of the 2025 CUSO of the Year Awards during the Reimagine Conference at the Wynn in Las Vegas. These awards recognize Credit Union Service Organizations (CUSOs) that demonstrate extraordinary innovation, collaboration, and impact in advancing the credit union movement.

2025 CUSO of the Year: Tru Treasury

Tru Treasury won this year’s prestigious award because they have reimagined what treasury services can look like for credit unions—building partnerships, solving real problems, and helping credit unions compete and thrive in the business banking space.

“We are incredibly honored to be named CUSO of the Year by NACUSO. This award is a testament to the vision of our CUSO ownership, the trust of the financial institutions we serve, and—most of all—the talent and commitment of the Tru Treasury team.”
-John Ballantyne, CEO of Tru Treasury

Tru Treasury CUSO of the Year accepting award

2025 New CUSO of the Year: BenefisCU

As a young CUSO, BenefisCU won this coveted award because it set its vision on disrupting business as usual and creating a valuable solution for credit unions within the benefits and advanced insurance industry.  

BenefisCU Accepting NEW CUSO of the Year award 2025

“To be named New CUSO of the Year is an incredible honor that speaks to the heart of what BenefisCU powered by TRISCENDNP stands for: collaboration, innovation, and results for credit unions.

This recognition is a reflection of the strong relationships we’ve built with our partners and the shared belief that credit unions deserve tailored solutions that keep value within the movement.”

-Alexandria Staron, CEO of BenefisCU

“The CUSO of the Year Awards remind us of what makes Credit Union Service Organizations so powerful—real collaboration, purposeful innovation, and a deep commitment to serving credit unions and their members,” said Miriam Ackerman, Acting CEO of NACUSO. “Tru Treasury and BenefisCU are both incredible examples of what’s possible when CUSOs lead with intention and impact. They move the industry forward.”

Learn more about the CUSO Awards and the Reimagine Conference.

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NACUSO Offers Local Collaboration Events

NACUSO, the National Center for Collaboration & Innovation, has recently announced it will host a series of one-day-meetings across the United States.  Titled ‘Using Collaboration to Grow and Sustain Your Credit Union’, these meetings will provide credit union professionals the ability to network with local like-minded peers interested in using and developing the collaborative business model.

According to NACUSO, the gatherings are scheduled in different communities so that the spirit of collaboration is actively facilitated, rather than falling stagnant due to tight time and budget restrictions.   Credit Union Executives interested in forming a CUSO/Collaborative or learning about existing CUSO resources as well as CUSO Executives interested in sharing knowledge are urged to attend.

In the Regional Meeting Series, NACUSO plans to:

  • share practical information about the collaborative model and how it is being used
  • provide an opportunity to network with local peers interested in collaboration
  • discuss CUSO 3.0 and how the model can be utilized
  • showcase local collaboratives
  • learn more about Platinum and Gold Partners in the NACUSO network
  • foster a networked innovation session for discussion of strategy development and realizing opportunities in a collaborative atmosphere

The meetings are scheduled for September 8th in Denver, CO and November 4th at the Corporate Offices of CUDL/CCUL in Ontario, CA.  Cost of registration is $59 for NACUSO members, $89 for non-members, and $99 for late registrants at the door.  For added incentive, NACUSO will deduct the registration fee amount for non-member attendants at the event that later join NACUSO as well as discount additional registrations from the same organization by $10.  Agenda information and online registration are available online at https://www.nacuso.org/ Queries for information may be directed to:

Shawna Luna, NACUSO Executive Assistant, 888-462-2870 or Shawna@nacuso.org.

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2010 BSA Summit Provides Opportunity to Consult with NCUA

NACUSO has recently announced it will be hosting its 2010 Business Services Alliance at the Marriott San Diego Resort and Arena.  Scheduled for October 5-7, the event is designed for CUSO and Credit Union executives that currently offer business services or is considering doing so.  This event is highlighted by the scheduled attendance of representatives from NCUA Regional Offices, the national office as well as Bob Fenner, NCUA General Counsel and Frank Kressman, NCUA Staff Attorney.

According to NACUSO, this unique event is the only dedicated business services summit that focuses on closing the gap between the small business community and America’s credit unions, which is reportedly between 10% and 15% of credit union memberships.  In a multi-directional interactive exchange, participants will discuss barriers that have prevented credit unions from providing adequate financial services to the underserved small business population.

To view a line-up of the speakers, or to register online, access the website at https://www.nacuso.org.

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