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Community Commerce

Main Street - GoodBuy

How Credit Unions Can Unlock Growth by Supporting Small Businesses

Small businesses drive local economies but face steep challenges: limited visibility, shrinking budgets, and fierce competition. Credit unions, with their trusted member relationships and deep community roots, are uniquely positioned to change this dynamic.

Thank you to our NACUSO member, Goodbuy, for sharing this content.

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Unlocking Value

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Boost Capital and Create Long-Term Non-Interest Income

Credit unions are generating stable, non-interest income and boosting liquidity through an innovative, industry-first sale leaseback model—keeping value and alignment within the credit union ecosystem.

Thank you to our NACUSO member, CU Capital Management, for sharing this content.

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2025 Next Big Idea Winner, GoodBuy, and the Small Business Banking Gap

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Only 4% of small businesses bank with credit unions—despite deep alignment in values. In this piece, we explore why that gap exists, why it matters now, and how Credit Unions can reclaim this massive opportunity.

Thank you to our NACUSO member, GoodBuy, for sharing this content.