Every credit union member starts out as a member in good standing. That’s just how it works. Fortunately, most of them remain members in good standing. But what about the ones who don’t?
NACUSO was very excited to hear of the acquisition of OnApproach by our Platinum Partner Trellance. NACUSO CEO Jack Antonini sat down with Tom Davis and Paul Ablack last week to learn more about this amazing partnership.
Industry leading CUSOs join to offer innovative solutions to partner credit unions.
CU RateReset, the winner of the 2016 and 2018 NACUSO Next Big Idea and the provider of Financial Product Reset, Acquisition and Retention Software, today announced a partnership with myCUmortgage to offer CU RateReset Solutions to the myCUmortgage partner credit unions. CU RateReset’s three primary solutions all designed to engage the member through its KNOCK KNOCK platform are:
Reset – for Auto, Mortgage, Credit Cards, CDs, HELOCs, and Personal Loans:
- Enables a member to reset existing financial products they have with a credit union without the cost and hassle of refinancing – only a few clicks to complete the transaction.
- Credit union selects members for program inclusion based on their internal requirements and CURateReset automates the member outreach, reset, and the closing documentation.
- CURateReset automates loan and CD retention so Member Advocates can focus on expanding exisiting and developing new member relationships.
CO-OP, Mastercard Analyzed 2,000 Financial Journeys, Focusing on Their Experience with Credit Unions
To offer credit unions a clearer picture of the member financial journey, CO-OP Financial Services is offering a free white paper and in-depth report that provides analysis of 2,000 individual journeys experienced by credit union members nationwide.
“Mapping the Member Journey” was prepared by CO-OP in partnership with Mastercard Advisors. The study measured the performance of 13 different member engagements, such as applying for membership, making a service complaint, initiating a balance inquiry or starting an investment account. It then studied how both positive and negative performance influenced future behavior.
“In the digital age – where every transaction is captured, analyzed and followed-up on – true insight beats anecdotal knowledge every time,” said Todd Clark, President/CEO, CO-OP. “Our goal was to take a data-informed, scientific approach to discovering fresh opportunities for daily interactions with members. This kind of detailed insight into how members interact with their credit unions, what they value and what they don’t, will help optimize experiences for increased member satisfaction, retention and growth.”
The financial services world, especially when it comes to the lender-borrower relationship, is undergoing intense disruption. Status quo leadership and lending will not work for most small credit unions. The time to evolve is now, and that is precisely why we have founded our new CUSO, CU Evolution
This month, we officially opened CU Evolution’s doors for business. The CUSO gives small credit unions (under $100mm) the strategies and tools to provide exceptional member and employee experiences in a rapidly evolving world.
My colleague, Deke Alexander, CEO of CU Evolution, summed up our mission best when he said, “Great leaders and great lenders – those are the credit union people who will transform the movement. CU Evolution’s hands-on, fully customized programs are built to help today’s credit union leaders and lenders go next-level, and fast.”
Our team is focused on evolving a credit union’s strategic planning, lending, leadership and marketing capabilities. The programs we offer are fully customizable, allowing credit unions to choose the areas on which they want to focus. Those areas can be anything from board leadership, succession planning and culture development to logo design, branding guides and custom marketing campaigns. Services for credit unions in need of lending program consultation include strategic consultation and staff education.