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A CUSO Business Model That “Shows Credit Unions The Money”

Growth Coming out of Money

By Guy Messick

Advisor
NACUSO Business Services


“Show me the money!” Credit unions are having a Jerry Maguire moment. Credit unions need more money and they need it now. To remain competitive, it is essential that credit unions grow to meet the changing expectations of their members. Credit unions need more income, liquidity, and capital to fund and support that growth.    

NACUSO has discovered a CUSO that shows credit unions the money, CU Capital Management (CUCM), a CUSO co-owned by CEO Mitchell Amsler and Maps Credit Union.  CUCM manages a 100% credit union-owned CUSO network that funds sale-leaseback transactions with other credit unions. 

Credit unions that own real estate — including headquarters, operations centers, and branch networks — sell their real estate to a CUSO, which results in an instant boost to the credit union’s liquidity and capital. As of April 2026, CUCM has completed sale-leasebacks with seven credit unions across fifteen properties, resulting in $226,940,000 to these selling credit unions along with estimated capital gains of $128,950,000. Think of what they can do with those funds.  For example, the plan might be to buy AI-enabled technology, augment or add lending products, hire expertise, open more branches, invest in an operations CUSO, restructure an investment portfolio, offset loan losses, or support a merger strategy. The bonus is that the selling credit unions have a long-term relationship with a CUSO landlord and not a series of private fund managers. 

On the investor side, credit unions invest in a CUSO that funds these purchases. The investor credit unions receive a very attractive investment return paid quarterly. The annualized returns have grown from just under 5% in 2022 to nearly 6.25% in 2025. The returns increase as the rent paid under the leases increases annually and additional properties are added. The anticipated returns in 2026 exceed 7%. Some purchases are partially funded with a credit union loan. The CUSO investors have priority to lead or participate in the loans.  

More than two-thirds of all credit unions own real estate that sits on their books as a depreciating and inaccessible asset that is collectively valued at over $34 billion. The market value of this real estate is much higher. This is a transformational opportunity for credit unions to collaborate to unlock this value and support the growth of the entire industry. The CUSO network’s original 24 credit union investors have already invested over $117,000,000, but that is not enough to keep up with the purchase opportunities. We need more credit union participation in the sale-leaseback CUSO network to ensure that we can keep these income opportunities within the credit union industry.

This CUCM business model is so effective at demonstrating the benefits of the CUSO business model that NACUSO has agreed to assist CUCM in communicating the opportunities to credit unions. As Advisor to NACUSO Business Services, that is my role.

Non-interest income, interest income, liquidity, and capital… If your credit union wants more, let us “Show you the money!”


For more information about CU Capital Management, visit cucapitalmanagement.com or reach out directly to Mitchell Amsler (mitchell@cucapitalmanagement.com) or Guy Messick (guy@nacuso.org).

About the Author: 

Guy Messick
Advisor
NACUSO Business Services

Guy served as NACUSO General Counsel for over 40 years, advocating for CUSOs with Congress, NCUA and other regulatory agencies. He has authored a book on credit union collaborations and is honored as a CUSO pioneer in America’s Credit Union Museum in Manchester, New Hampshire.


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Sharing is Daring

By Nate Anderson

President & CEO
rekindle


The Control Conundrum

My local community hosts a Tuesday night “running group.” They run together, then go out for drinks and food afterward. Every week they do this. 

I’ve known about this group for over a year and have yet to go despite genuinely enjoying running. Outside of the time away from my family, the downside to going is near zero. I intellectually know that the upside of meeting new people and engaging with the community is high. 

So why not go? What’s getting in my way?

Why Sharing Can Be Challenging

Whether it’s fear of ridicule (“Why do you run so slow, my guy?”), general introverted tendencies, or social anxiety—there are many reasons why this is legitimately difficult, and I won’t downplay them or pretend to understand them all.  These are complicated subjects—so I’ll just focus on myself for this example.

For starters, look at the way I framed this topic. “Upside” vs. “Downside.” Pretty clinical, right? I do that because, for me, the entire issue is around control. 

As much as I’d like to think it’s that family time holding me back, it’s likely a more insidious set of issues—a long series of justifications keeping me from going. Things like “I have my own cultivated running schedule, I have enough friends, I’m an introvert, and this will be exhausting,” etc., all based on my needs and on how this experience would disrupt MY life, without considering that sharing myself with new people in my community could be a massive win for my well-being.

It’s just plain easier for my brain to keep the element of control front and center. This “new” experience, where I literally have to share myself, is unknown and uncurated and may create issues I haven’t planned for or considered. 

The safety of the illusion of control in my life has kept me from trying something that would almost certainly be good for me.

Why Share? Because It’s Literally Good for You.

Harvard’s Robert Waldinger and Marc Schultz are the director and associate director of the longest study on happiness in U.S. history. It started in 1938 and tracked the lives of 724 men (their spouses and over 1300 descendants) for over 85 years—eventually chronicling it in their book “The Good Life.” In a 2023 appearance on Derek Thompson’s podcast “Plain English” they effectively summarized the entire project in one statement:

“The people in our study who had the warmest connections with other people stayed the healthiest and were the happiest.”

Some of you don’t have this concern in your personal life—you’re incredibly gregarious and the entire idea of sharing yourself easily, but have you considered its impact on your work life? 

How do I start? 

Ramit Sethi is the author of the book “I Will Teach You to be Rich” (I clearly haven’t done all the steps right yet), but there’s a concept he deploys that is apt for our sharing conversation: Money Dials.

When budgeting, he suggests you allow yourself to spend where it matters most. Are you a car person? Turn that dial up. Obviously, you can’t turn the dial UP on everything, so the inverse is how the concept actually pays dividends. Do you like staying at home?  Turn your travel dial way down.

How Does this Work for the Credit Union Industry? 

I constantly hear about resource constraints in our industry, whether capital, time, or attention, due to small staff sizes. Inherent in that is “I don’t have the ability to go to run club. I have to tend to the fire in my own house!” Which is often true—but it can also be a convenient excuse to avoid the vulnerability of sharing.

Using the money dials concept, look at your credit union values and determine where the control dial should be set highest; consequently, give yourself permission to allow areas where it can be lower. Will your mission allow for fewer face-to-face interactions with members? Perhaps not. But might it consider sharing the creation of policies you need to help those members? 

So, Why Don’t All Credit Unions Share Things?

I’ll bet most do!

How much and to what degree are the differences, but if we want to go back to my own shortcomings in trying new things, the one place holding some folks back is the element of control.

Once you decide to share, you then have to relinquish the grip you have on process and outcomes. You have to accept the community’s foibles as your own, and you have to fit what you want into what the community wants. No easy thing, but when/if you decide to do it, some cool things will start to happen:

  • You’ll have new credit union friends whom you trust
  • You’ll have newfound freedom to think about and tend to your mission/values instead of all that other stuff you used to have to think about 
  • You might even save some expenses along the way

___

I’ll be attending my first run-group session as a result of writing this. I will thank the industry I’m in for cajoling me, but if you see me on LinkedIn, please ask how it went!


To learn more or connect with rekindle, please visit their website at https://www.rekindlecuso.org/.

About the Author: 

Nate Anderson
President & CEO
rekindle

Nate is the President & CEO of rekindle – a CUSO dedicated to helping small credit unions thrive through shared knowledge and services. Before joining rekindle, he held a strategic seat for the birth, growth, maturation, and exit of the ticketing start-up PatronManager–now part of Leap Technology. Nate holds a Master of Fine Arts from the University of North Carolina, Greensboro, and a Master of Business Administration from Boston University’s Questrom School of Business. 

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Wills vs Trusts: Choosing the Right Estate Plan for You

Happy couple discussing finance with advisor in cozy office setting.

By Craig Parker

Assistant General Counsel
Trust & Will


Craig Parker explains the key differences, pros and cons, and how to start a living trust or will.

In this video, Craig Parker, Assistant General Counsel at Trust & Will, explains how wills and trusts work, their key differences, and how to decide which option fits your situation. Whether you’re just starting your estate plan or exploring a living trust, this guide walks you through the basics in clear, simple terms.

Key Takeaways

  • What a will does (and what it doesn’t)
  • How a living trust works during your lifetime
  • The pros and cons of a living trust vs a will
  • When it makes sense to have both
  • How a pour-over will and living will fit into your estate plan
  • How to create a living trust online from the comfort of your home

To learn more or connect with Trust & Will, please visit their website at https://trustandwill.com/.

About the Author: 

Craig Parker
Assistant General Counsel
Trust & Will

Craig Parker is Assistant General Counsel at Trust & Will, a California-licensed attorney certified as a Specialist in Estate Planning, Trust, and Probate Law with over 25 years of experience representing individuals, fiduciaries, and public agencies in complex probate, trust, and conservatorship matters. He now serves as a subject matter expert at Trust & Will, helping modernize estate planning nationwide.