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Sound Credit Union Launches Newest Version of The Button™, a Groundbreaking Member and Non-Member Instant Pre-Qualification Solution

Rate Reset, a CUSO which provides the award-winning digital platform called KNOCK KNOCK, today announced that Sound Credit Union has launched the latest version of the consumer driven instant pre-qualification solution called The Button™ -the newest addition to the innovative KNOCK KNOCK platform. KNOCK KNOCK, from Rate Reset is a white-label solution that helps financial institutions retain and acquire loans in the highly competitive financial services industry.
The latest version of The Button allows members and non-members to instantly pre-qualify themselves without having to enter their social security number while the rest of their data is pre-populated in the application. Sound Credit Union is using The Button™ on their main company website where it can be accessed by their entire field of membership, current members and non-members.
No other FinTech company in the industry has built a solution to the outdated pre-qualifying system as sophisticated or user-friendly as The Button™. It removes all friction from the online application process.
“When it comes to their KNOCK KNOCK platform, Rate Reset has pushed the limits of innovation. As we implement The Button™, we’re now seeing its capability,” said Don Clark, President and CEO, Sound Credit Union. “This tool simplifies the loan process for our membership. The Button™ does not require applicants to enter their social security number providing them with peace of mind that we have not seen in the pre-qualification process.”
“In the highly competitive financial services industry, institutions cannot rely on lower rates, great service, location or high savings rates alone. When it comes to the banking experience for the members and communities we serve, it all comes down to ease of use and security,” said Keith Kelly, CEO Rate Reset. “In creating The Button™, Rate Reset set out to create the easiest and safest consumer driven instant pre-qualification solution. We are thrilled that Sound Credit Union has adopted the latest version of this competitive tool.”
About Rate Reset
Rate Reset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. For more information on Rate Reset visit
About Sound Credit Union
A Northwest original since 1940, Sound Credit Union is one of Washington State’s largest credit unions, driven by the purpose of standing with members, employees and the community through all waves of life. Sound provides authentic and trusted financial support with 28 full-service branches around the Puget Sound. For more information visit