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Raise your shade, raise some money for CMNH and NCUF

Back by popular demand, Co-op is again asking for your selfies to support this year’s #ShadesUpforKids campaign to raise money for Children’s Miracle Network Hospitals and the National Credit Union Foundation.

What is #ShadesUpforKids?

Co-op Chief Experience Officer Samantha Paxson doesn’t love plane travel but has found it helps when the window shades are up. And it turns out she is not alone. “In previous years, I received a lot of messages from friends and colleagues empathizing with my feelings about flying with the window shade up, so I decided to see if I could spark a something fun around it – and raise some money in the process.”

For every shade raised, “selfied” and tagged between now and the conclusion of THINK 23 (May 2-4, 2023), Co-op will donate $10 to both Children’s Miracle Network Hospitals and the National Credit Union Foundation, up to $10,000.

The goal is to raise awareness about the power of credit unions helping people in their financial lives, whether that’s protecting families from a financial wipe out due to a child’s medical emergency or enhancing prosperity with ongoing financial wellness.

Let’s “shed a little light” and raise a little money for the kids who help put the purpose in our purpose-driven movement: #ShadesUpforKids.

It’s simple – the next time you’re flying somewhere:

  1. Raise your window shade.
  2. Take a selfie.
  3. Post it to LinkedIn with the hashtag #ShadesUpforKids.

Terms and Conditions apply.

Be sure to raise your window shade on the way to THINK 23 in Tucson, AZ. Register now for the credit union industry’s premier growth strategy conference to attend either in person or our new virtual experience option.

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