Next Generation Loayalty: Changing the Customer Engagement Paradigm
December 5th, 2018 at 1:00 PM EST
We’re entering a new era for loyalty in financial services. Consumers judge products and services not only against other companies in that sector but also against the best customer service they have experienced in any industry. Against this back drop, account holders like yours have becoming increasingly numb to traditional forms of loyalty and one-size-fits-all points programs simply aren’t enough to differentiate.
To meet the rising demands of a modern consumer, credit unions need a platform solution that uses valuable incentives to drive engagement and build revenue across the entire organization.
The news isn’t all bad. Consumers indicate a strong preference for local banking and rewards. There is real opportunity for credit unions to utilize highly-effective rewards and incentives to truly differentiate the service, reinforce relationships and foster genuine loyalty by offering a program that provides:
- Contextualized, real-time interactions
- Seamless omnichannel experience
- Anytime, anywhere access to content and services
These recommendations feed into the larger consumer engagement improvement model, whereby CUs can:
- Create interaction opportunities at the moment of truth – for instance, when cardholders are in a business, making a purchase
- Interacting with cardholders where they are – messenger, mobile, social media
- Gamifying their cardholders’ experiences
After registering, you will receive a confirmation email containing information about joining the webinar.
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Expanded Conference & Collaborative Opportunities
NACUSO events are designed to educate participants through exposure to industry leaders and experts, guest panels and speakers, and powerful meeting materials. These annual events provide critical opportunities for networking and high levels of member participation. These conferences offer a fresh, innovative style unique to the industry. In addition, plans call for NACUSO to share best practices, case studies and practical application solutions on a much timelier basis. That timeliness will be achieved through regular, online Webinars and the Web site nacuso.org. NACUSO also intends to incorporate smaller regional presentations to maximize reach and enhance valuable face-to-face networking. NACUSO provides comprehensive coverage of events online, and maintains a complete text and graphic (html) archive of past conference coverage and Members save on event registration fees, with the member’s rate and “Early Bird” registration discounts.