When developing a new idea, there are many steps an innovator takes. Usually, the first step is some form of insight collection — experiences, observations, and conversations that help her identify a problem that needs to be solved. Next, creativity helps the innovator identify possible solutions to that problem. This is the fun part, and how most people erroneously believe the process ends. Quite oppositely, this is where the winding, uncertain world of invention and problem-solving starts to become complicated.