CO-OP Payments Trends Report (Spending Data from February 1-28)
March marked the one year anniversary since the first COVID-19 lockdowns went into effect. After months of unpredictable spending across credit and debit, we appear to be moving towards normalcy; as of last month, transaction volumes climbed back to pre-COVID levels, but with a few caveats:
#1: Members Shifting from Essentials Spending to “Lifestyle” Purchases
While overall payments volume is back up, major spending categories like air travel, restaurants and hotels have still not fully-recovered to pre-COVID levels. However, when we look at credit and debit activity month-over-over month, we can see that trend is slowly changing.
“Full recovery is going to be slow,” says Beth Phillips, CO-OP Director of Strategic Portfolio Growth. “However, comparing January and February data we’re seeing increases across dining, entertainment, lodging, medical and travel – all positive indicators that members are conducting more select life-style related purchases.”
“People are prioritizing getting back together with family and friends through small gatherings,” said CO-OP Senior Payments Advisor John Patton. “At the same time, people are still making those ‘lifestyle upgrades’ with their cars and living space.”
Phillips adds, “As more people receive the vaccine, we’re going to see more regular lifts in category-level spending, which is why it is important to pay close attention to month-over-month category spending lifts in order to spot top of wallet opportunities.”
Continue reading One Year Later: A Glimpse at Post-COVID Spending