Author: Denise Wymore

“What happens in Vegas…
stays in Vegas.”

This is one of the most famous taglines in modern tourism history and one of the most quoted. R & R Partners were hired in 2003 to help develop a brand around Vegas with something other than gambling. A year of research resulted in the following conclusions:

The emotional bond between Las Vegas and its customers was freedom. Freedom on two levels. Freedom to do things, see things, eat things, wear things, feel things. In short, the freedom to be someone we couldn’t be at home. And freedom from whatever we wanted to leave behind in our daily lives. Just thinking about Vegas made the bad stuff go away. At that point the strategy became clear. Speak to that need. Make an indelible connection between Las Vegas and the freedom we all crave.

According to FORBES magazine over 40 million people visit Vegas a year making it the third or fourth most popular tourist attraction in the world. Here’s a list of the 10 coolest things you didn’t know you could do in Vegas: Continue reading The 10 Coolest Things You Can Do in Vegas Besides Attending the 2016 NACUSO Network Annual Conference

Each month we highlight at least one NACUSO member by interviewing one of their top executives. It’s an opportunity to tell their story in a casual and fun way. This month we sat down with Amy Beattie from CUSO Financial Services, LP.  Continue reading NACUSO Spotlight: Amy Beattie, COO & Co-Founder of CFS

That’s a question a lot of small credit unions get asked these days and that was the title to an article that caught our attention on CUToday.  Continue reading Why Don’t You Just Merge?

What keeps me up at night is the proliferation of bank and non-bank competitors for the core business of credit unions, especially for payments and loans and the use of big data to source new business.  You know the story. Apple, Google, Paypal, Prosper, Lending Tree, Walmart, Amazon, etc. all want a part of the financial services market and they have the financial tools and market intelligence to beat credit unions at their own game.  If we do not quickly and aggressively respond to this growing threat, credit unions will become marginalized.

Continue reading What Keeps Guy Messick Up At Night?

It’s time to wrap up 2015 while simultaneously budgeting and planning for 2016. It’s a weird time. So Denise Wymore from 6th Story sat down with some of the brightest minds in the credit union community and asked them to share their thoughts on credit unions, CUSO achievements, missed opportunities for 2015 and what we can look forward to in 2016.

Continue reading Reflections and Predictions from Thought Leaders, Award Winners and Collaborators