Posts By: Denise Wymore

PSCU Hosts KnockOut 2017

Sixth annual collaboration event invites leading-edge thinkers to ³Be Brilliant²

St. Petersburg, Fla. ­ (Aug. 23, 2017) ­ For the sixth consecutive year, PSCU is inviting credit unions to bring their leading-edge thinkers to compete in its innovation marathon, KnockOut. The 24-hour collaboration event is scheduled for Sept. 14-15, 2017, at PSCU’s headquarters in St. Petersburg, Fla. The goal of the hackathon-inspired event is to help solve a problem in the payments industry that will enable credit unions to better serve their members.

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The Story of CU Lunch Local: An annual celebration of credit unions commitment to community.

CU Lunch Local aims to raise awareness about the importance of supporting local small businesses across Michigan. Studies show that money spent at local businesses tend to stay in the community and a greater percentage of every dollar spent is recirculated at the local level when compared with non-local businesses. CU Lunch Local was founded in 2011 in collaboration with Michigan Business Connection, a commercial lending CUSO.

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Founders Federal Credit Union Renews Agreement for Credit and Debit Processing With PSCU Through 2021

St. Petersburg, Fla. – (Aug. 11, 2017)Founders Federal Credit Union (Lancaster, S.C.), one of the nation’s largest credit unions, has signed a renewal agreement for credit and debit card processing services with PSCU, the CUSO announced today. The agreement extends the 20-year relationship between the credit union and PSCU until at least 2021.

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The “E” in DREAM Big Contest: Educate and Excite!

When I was the VP Marketing for First Tech Credit Union I was in charge of the website. This is back in 1997 when websites were in their infancy. We paid an inordinate amount of money for the first one to be built (read, as much as my first home). My job was to keep the content fresh. We had pages and pages of marketing copy. But I wondered, was anyone reading it? When they land on the home page, where do they go next? Is our navigation working?

Microsoft (who was one of our SEGs) had just come out with some fancy software that could tell us just that. The guy in IT described it to me in this way “Imagine a field of freshly fallen snow, this software is going to show you the footprints in that snow so you can see the “path” people take when they go to your website. Yay! I couldn’t wait to see the results. I never could have imagined it at the time. There was a muddy trough directly to the home banking login. The majority of the pages were not visited even ONCE!

What an eye opener. Fast forward 20 years and here we have Kirk’s book telling us that members are probably still doing the same thing. That’s why most of us don’t dare bury the login to home banking for fear of losing them entirely. So how do we get our members to read our stuff? It’s so simple, make it relevant and compelling and local! Yes local.

Last week we talked about how the Google machine rules the world. If you want to be found you need to know how Google sees the world. Google loves local. Create local content that is hyper-targeted at an age group, a population, an experience or a region – whatever it is, target it in a way that Bank of America or other big banks can’t. I just looked at several credit union websites and few even have “content.” Most have copy, which isn’t the same thing. Here’s the difference.

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Study: Digital Transformation Recognized as Top Need by Credit Union Leaders

CO-OP Offering Research Studies, White Papers and Webinars To Help Meet Operational, Member Service Challenges of Digitalization

RANCHO CUCAMONGA, Calif. – CO-OP Financial Services announced today a free download of its proprietary research study, Digital Transformation, designed to help credit union leaders understand current industry perceptions, challenges and plans for the digital age.

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