April 27, 2022 — PSCU, the nation’s premier payments credit union service organization (CUSO), today announced it has launched its Digital Consulting Practice. With a goal of improving credit unions’ digital offerings, enhancing digital return on investment (ROI) and elevating product utilization, the digital consulting advisory services are now available to all Owner credit unions through PSCU’s Advisors Plus. This news comes on the heels of PSCU’s recently announced partnership with Curinos, which is aimed at helping credit unions strategically manage their digital investments.
“In today’s digital-first world, it is critical for credit unions to keep a pulse on digital trends and preferences in order to meet – and ideally exceed – member expectations,” said Yvonne Stelpflug, senior vice president, Advisors Plus at PSCU. “Through our Digital Consulting Practice, we can help credit unions make informed decisions about their digital roadmaps and member journeys, while also positioning them for growth and success now and into the future.”
The Digital Consulting Practice offers two models, which credit unions can choose to utilize separately or concurrently at any time. Credit unions can select a one-time digital consulting engagement, which begins with an analysis of a credit union’s digital experiences and user journeys based on current goals and objectives. Once user journeys are identified, PSCU will research and benchmark the existing design against market leaders. The CUSO will then present the optimized user journeys, ultimately resulting in a focused plan for enhancing and elevating digital experiences that can be measured against previously established goals.
Additionally, PSCU is offering a digital subscription model – which provides industry consulting access through quarterly digital marketing overview reports and webinars, as well as a digital year-in-review report and presentation – from PSCU’s team of Advisors Plus consulting experts. The subscription service also includes direct access to the Digital Banking Hub. Powered by Curinos, the Digital Banking Hub is a centralized platform of digital banking journeys that allows financial institutions to review digital banking capabilities in the market. Access to these resources not only provides credit unions with the opportunity to hear from and interact with industry-leading market experts, but also ensures credit unions are educated on current digital trends and continuously innovating to deliver the best digital experiences to their members.
PSCU, the nation’s premier payments CUSO, supports the success of 1,900 credit unions representing nearly 7 billion transactions annually. Committed to service excellence and focused on innovation, PSCU’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 40 years. Today, PSCU provides an end-to-end, competitive advantage that enables credit unions to securely grow and meet evolving consumer demands. For more information, visit pscu.com.
About Advisors Plus
Founded in 2004, PSCU’s Advisors Plus offers consulting services for credit unions to help fuel growth and achieve financial and business goals. From project analysis to implementation and management, Advisors Plus offers an end-to-end portfolio of consulting services including business strategy, business and affinity cards, credit and debit cards, contact center optimization, risk and collections analysis, branch sales training, marketing services, and B2C campaign execution. Whether your credit union is looking to expand its offerings, build a legacy of community involvement, create the strongest possible capital footing—or all of the above—Advisors Plus consultants bring the strategic vision, deep industry expertise, and proprietary data analytics needed to help credit unions better serve their members and their communities. For more information, visit advisorsplus.com.