South Bay Credit Union experiences win-win-win with credit card analysis through Xtend

Xtend Data Analytics has completed their first ever online credit card analysis. South Bay Credit Union was the first to benefit from the service. This study aims to redefine the way credit unions understand the members that utilize (or don’t utilize) their credit cards. In this in-depth study, credit card account holders were divided into two groups: those who carry a balance (revolvers), and those who pay off their balance in full each month (transactors). The findings in this study continue to show that Xtend is getting to know credit union members on a deeper level, and providing detailed insight into how a credit union can communicate more effectively with their members through targeted segmentation.

“We were delighted with the analysis Sarah and Xtend completed on our credit card portfolio,” said Jennifer Oliver, CEO of South Bay. “The depth of information was very informative and helped us to prioritize strategies for improvement. The best part…Xtend is going to help us execute some of those strategies. Win-win-win.”

About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 80 credit union industry partners. For more information,