Buzz Points Launches New White Label Reward Program

Move gives partner institutions ability to offer branded reward program

Buzz Points, Inc., the Austin, TX-based reward platform for community financial institutions that has steadily built a reputation as the next-generation in rewards, announced today the launch of their latest innovation: white-label branding options. Buzz Points always provides ongoing marketing collateral for its program. Before the announcement, all program marketing materials have been co-branded with the Buzz Points logo alongside the institution’s logo. With the launch of the new white-label option, financial institutions will be able to maintain a singular brand identity while providing a personalized reward program for their cardholders.

Buzz Points partners with community banks and credit unions and utilizes data-driven insights to boost customer acquisition, improve product utilization and increase transaction volumes and retention. The holistic solution allows community financial institutions to award points to cardholders when they use their credit or debit cards, or complete targeted behaviors, such as mobile app logins or maintaining account balances. Points can be redeemed for gift cards, donations to charity, travel and Buzz Points’ unique redemption option: Real-Time Rewards.

“We’re excited to offer our financial institution partners this flexible option to promote their brand and share value back to their most valuable cardholders” said Dwayne Spradlin, CEO of Buzz Points. “Our goal is to help our partners become the Preferred Financial Institution for their account holders and this is just another way we can do that for institutions that want to maintain a singular brand offering.”

With ever-expanding platform capabilities, Buzz Points continues to be a preferred rewards partner for community financial institutions across the United States.

About Buzz Points, Inc.

Buzz Points, Inc. offers the most advanced customer engagement and loyalty platform in the industry.  Community banks and credit unions utilize the platform to offer exciting rewards for profitable behaviors on debit cards, credit cards and account activities all while improving customer engagement and driving revenue. For more information, visit