Companies want their marketing designs to tell stories about their brand, mission and accomplishments. In Xtend’s case, those stories needed a few “facelifts”. Xtend launched its new branding with new graphics, logos, print marketing, web pages, banners, business cards and much more all to achieve more brand cohesion and give the West Michigan CUSO an identifiable image. From there credit union partners began asking for branding help from Xtend. The new business line makes sense, since Xtend already supports several communications channels for over 110 credit unions across the country.
Darby Oswald, Xtend’s new creative lead, had this to say about joining the Xtend community of credit unions: “It has been refreshing for me to work with financial institutions and CUSOs across the country. I love the variety of people, challenges and opportunities to learn and grow as a designer that each of my projects has afforded me. The brands of our credit unions have a very personal feel to them. The credit unions and CUSOs I work with have all been so passionate about incorporating that feeling of ownership into their brand. It really is inspiring.”
About Xtend, Inc.
Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and payment processing services. Xtend provides services for over 200 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 82 credit union industry partners. For more information, visit www.xtendcu.com.