PSCU’s Advisors Plus Expands with Launch of Business Intelligence

David Ross hired to oversee new product offering

St. Petersburg, Fla. (Sept. 18, 2017)PSCU – the nation’s leading CUSO – has announced an addition to its suite of Advisors Plus® product offerings. Credit unions can partner with Advisors Plus consultants to help meet their business challenges and grow utilizing the new Business Intelligence suite of services. PSCU has hired David Ross as Vice President of Business Intelligence to lead the effort. 

The new Business Intelligence suite will offer access to industry analytics and benchmarking statistics alongside PSCU-specific advanced transactional data. The resulting insights will allow participating Member-Owners to predict member behavior and trends and enable more informed decision-making.

“Advisors Plus is a vital business unit critical in propelling PSCU’s growth as part of our long-term strategic plan,” said Glynn Frechette, SVP of Advisors Plus. “The addition of Business Intelligence to Advisors Plus’ existing offerings will allow us to deliver an enhanced value proposition to PSCU Member-Owners.”

Advisors Plus was founded in 2004 with a mission of helping credit unions meet their financial and business challenges and grow. It originally worked with PSCU Member-Owners to build lines of business including checking, credit cards and contact center operations and eventually expanded its expertise to include predictive analytics, risk analysis, branch training and social media. Advisors Plus has most recently focused on providing consulting on portfolio performance, as well as marketing services and business-to-consumer marketing campaign execution.

David Ross will join the team of 40+ Advisors Plus consultants later this month as the head of Business Intelligence. Ross has spent the past 18 years working in a wide variety of data science and analytic roles. Most recently, he was responsible for global fraud analytics strategy and execution at Citi, a position that required working with countries around the world to implement best-in-class analytics tools, as well as selecting multiple scoring models to reduce losses while simultaneously improving the customer experience. Prior to that, he was Assistant Vice President of the Card Services/Analytics division at Partners Federal Credit Union (Burbank, Calif.). Before his time there, Ross established an analytics department for credit and debit card fraud prevention as the Director of Card Analytics for FIS, during which time his team was responsible for mitigating fraud for over 135 million card transactions per month.

“David’s unique combination of experience with a top FI issuer, a credit union and a payments processor makes him an ideal fit to run Business Intelligence for us,” added Frechette. “His diverse experience will be an asset to the Advisors Plus team of experts as they engage with our Member-Owners who constantly strive to serve the needs of their own membership.”

For more information on Advisors Plus, visit advisorsplus.com.

About PSCU

Established in 1977, PSCU (St. Petersburg, Fla.) is the nation’s leading credit union service organization (CUSO). The company was recognized as CUSO of the Year in 2016 by the National Association of Credit Union Service Organizations. PSCU’s products, financial services solutions and service model collectively support over 850 Owner credit unions representing more than 20 million credit, debit, prepaid, online bill payment and mobile accounts; protect over 2 billion transactions annually from fraud; and optimize credit union performance and growth. Comprehensive 24/7/365 member support is delivered through call centers located throughout the United States. For more information, visit pscu.com.