Las Vegas, Nev. (April 29, 2008) – During proceedings at the NACUSO 2008 Annual Conference in Las Vegas, Tuesday, April 29, Mountain America Credit Union and TruHome Solutions, LLC donated $5,000 each, providing a total $10,000 contribution for the recently launched “BUY CUSO” advertising campaign. The BUY CUSO advertisements started April 28 on several trade publication Web sites, and will continue in printed trade publications and online.
Don Clark, president of Mountain America Financial Services, LLC, West Jordan, Utah, presented the $5,000 donation on behalf of Mountain America Credit Union, representing the credit union’s second contribution, for a total $10,000 to the new campaign. Keith Varney, COO of TruHome Solutions, LLC, a credit union-owned mortgage CUSO located in Lenexa, Kansas, then stepped forward with a pledge of $5,000 to spread the BUY CUSO message.
BUY CUSO is a NACUSO sponsored campaign created to increase the awareness of CUSOs as providers of effective solutions to the credit union industry, through collaboration with CUSOs. In addition, BUY CUSO is designed to educate the industry on the benefits and expertise of credit union-owned CUSOs. Providing education and networking opportunities to help credit unions understand the value of “Buying CUSO” is one of the primary objectives of NACUSO’s National Center for Collaboration and Innovation.
In 2007, Mountain America Credit Union, CU*Answers, Member Gateways, LLC, and Beyond Marketing, LLC contributed $5,000 each, providing the total $20,000 seed donation to make the BUY CUSO campaign happen.
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About Mountain America Credit Union
With roots dating back to the 1930’s, Mountain America Credit Union is a tradition for many members. Today the credit union serves more than 266,000 members and has over $2.4 billion in assets. Mountain America Credit Union is one of Utah’s top companies to work for. Visit www.macu.com for more information.
About TruHome Solutions, LLC
Based in Lenexa, Kansas, TruHome Solutions, LLC® is a credit union-owned CUSO and leader in mortgage origination, underwriting and servicing. As a credit union-owned service organization, TruHome develops custom branded applications, web lending applications and total loan services for individual credit unions throughout the United States. TruHome provides training and risk management programs to assist credit unions in achieving their mortgage lending goals. For more information, visit www.truhomesolutions.com.