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2018 The Next Big Idea Competition

In the toughest competition to date, CU RateReset CEO Keith Kelly once again knocks it out of the park with his 7 minute presentation at the Next Big Idea Competition last week at the NACUSO Network Conference at the Disneyland Hotel.

Two years ago Keith won the competition with CU RateReset. This year he entered with Knocknock, a disruptive digital solution that provides bilateral interaction between the credit union and the member to deliver “just in time offers” based on real time triggers.

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CUSOs in the News

CU*Answers introduces do-it-yourself floods of data into CU*BASE® core data processing system

CU*Answers, the 100% credit union-owned data processing CUSO, has introduced to its CU*BASE core processing platform the ability for credit unions to flood data values to member accounts. The Self-Directed Data Flood tool performs many of the most commonly requested flood routines. In the past, these tasks were performed strictly by CU*Answers programmers to ensure proper auditing and posting of new values as a means of protecting the credit unions. This feature marks a change in the CUSO’s stance, opening the door for data-minded credit unions to manage the process themselves—credit unions can still request for CU*Answers staff to perform floods however. To prevent accidental floods, the feature has built-in audit and exception reports, with validation to ensure only clean data is written into member files.

“Over the last decade, we’ve seen credit unions start to become experts in their data,” said CEO Randy Karnes. “The stronger their grasp of the data, the more tools and services they’ve asked for, not only for analyzing and acting on that data—which has led to Analytics Booth and the Asterisk Intelligence team—but also for managing the data. That’s where we’ve made improvements to how credit unions define and store their data and have given them the tools previously reserved to CUSO staff. It’s exciting to see credit unions really come into their own in this area, and we’re excited to continue working alongside them to develop the products and services they’ll need to achieve even greater success.”

About CU*Answers, Inc.

CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 45+ years ago, CU*Answers is a 100% credit union-owned cooperative CUSO providing services to credit unions representing over 1.9 million members and $19 billion in credit union assets. For more information, visit www.cuanswers.com.

Marketing and Payments Industry Veteran Joins PSCU Leadership Team

Tom Pierce named SVP, Chief Marketing Officer at nation’s premier payments CUSO

PSCU, the nation’s premier payments credit union service organization, has announced that marketing and payments industry veteran Tom Pierce has joined the CUSO’s leadership team. In his role as SVP, Chief Marketing Officer, Pierce will be responsible for leading and executing PSCU’s marketing and communications strategy.

With his strong marketing background and deep financial services and payments experience, I am confident that Tom will elevate the already strong PSCU brand, as we continue to deliver the latest industry-leading technologies and innovative solutions to market,” said Scott Wagner, EVP and Chief Revenue Officer of PSCU. “We are excited to welcome Tom to our team.”

The company expects its continued commitment to and emphasis on marketing and communications will benefit its Owner credit unions and, ultimately, their members.

“PSCU’s track record of success within the payments and credit union industries is impressive,” said Pierce. “I am proud to join the credit unions’ trusted digital payments and technology partner. I welcome the opportunity to evolve the PSCU brand and help the organization meet the changing needs of credit unions and their members.”  

Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career in the payments industry. Most recently, Pierce served as Chief Marketing Officer for Cardtronics, a global ATM organization serving the retail and financial services industries, where he directed a global marketing team in the development and execution of strategic marketing and communications initiatives. Pierce has also headed marketing strategy teams for FIS, Metavante and WAUSAU Financial Systems. He received a Bachelor’s in journalism from Marquette University.

About PSCU 

PSCU is the nation’s premier payments CUSO. Committed to service excellence and focused on innovation, PSCU offers a comprehensive, highly integrated suite of traditional and digital payments solutions for credit unions to optimize their member experience. Leveraging digital technology, PSCU supports the success of nearly 900 Owner credit unions representing over 20 million accounts through secure, best-in-class solutions including payment processing, risk management, analytics, loyalty programs, marketing, strategic consulting and mobile platforms. Comprehensive, 24/7/365 member support is delivered by contact centers located throughout the United States. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 40 years. For more information, visit pscu.com.

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